Pini — your bag charm is alive

Meet Pini

PINI

Your bag charm is alive.

A tiny AI pet that lives on your bag — it grows on your walks, your moods, your day.

Prototype · Built in public

The prototype already worksYour walks feed itPet it, it purrsIgnore it, it gets upsetOne AI message every nightNo app · no mic The prototype already worksYour walks feed itPet it, it purrsIgnore it, it gets upsetOne AI message every nightNo app · no mic

Why now

AI pets. Tamagotchi. Bag charms.
No one has put them together.

$300+

AI pets are stuck at home

Today's AI companions are $300+ desktop robots. They never leave the room — so they never see your actual life.

100M+

Tamagotchi is back

100M+ sold, and growing again. Taking care of a tiny pet never gets old — but Tamagotchi has no AI.

Bag charms are everywhere

The biggest accessory trend right now. But they're all just decoration — none of them are alive.

Pini is the first AI pet you actually carry. Your steps, your moods, your meetings — that's what it lives on.

How it works

Five ways it lives with you.

Walk = food

Go out together, it's happy.
Stay home too long, it turns away.

Squeeze = mood log

Its color shifts with you.
A mood ring with memory.

Pet = purr

Crescent eyes and a soft
vibration in your hand.

Meet = greet

Two Pinis say hi — and
reveal their compatibility.

Dock = one AI line

One line about your day.
Sweet — but a little too honest.

The film

Watch two Pinis meet.

When two Pinis get close, they see each other and say hi — and show whether they get along. Some pairs click. Some don't. They remember their friends.

Concept film. The real charms talk to each other over Bluetooth — no internet needed.

The personality

Born different. Acts alive.

Every Pini draws its personality at random, the moment it first boots — you watch it happen. No two are alike, and how you live shapes what yours becomes.

Which one is yours? You'll find out when it wakes up.

What happens if you ignore it:

DAY 1Side-eye.
It noticed.

DAY 2Turned away.
A walk helps.

DAY 3+Cold. It never dies —
it just misses you.

It never dies, and it never makes you feel guilty. Its eyes blink and move like a real creature's — and how you live shapes what it becomes. Your pet becomes you.

Specs

What's inside.

Brain	ESP32-S3 · Wi-Fi + Bluetooth LE
Face	1.28" round LCD, glossy black lens
Senses	6-axis motion · capacitive touch shell
Voice	None — it purrs by vibration
Body	Mirror-chrome crooked heart, metal clasp & chain
Sleep	Charging dock = its bed
Social	Pini-to-Pini over BLE, no internet needed
Price	Not set yet

The story

The prototype
already works.

Working Pini prototype on ESP32-S3 running its pixel eyes, September 2026

Eunhye Kim, Ph.D. (KAIST) shares every step of building Pini with her 110,000+ followers. This photo is the prototype running its pixel eyes on the real hardware — September 2026, one month after the first blink in a Shenzhen hotel room.

Follow the build → @linamond.insight

FAQ

The questions everyone asks.

Can it die?

No. Ever. It gets upset, turns its back, goes cold — but it never dies. We don't want it to make you feel bad.

Does it listen to me?

No. No microphone streaming, no speech recognition. It reads movement and touch, and sends only a numeric daily summary for its one nightly comment.

Do I need an app?

No app, no account, no notifications. One-time Wi-Fi setup; everything else happens on the device.

What if I ignore it for a week?

It goes through all three stages, and then takes a while to forgive you. A walk together fixes it — and that's the point.

Can I choose the personality?

No — it's random, decided the first time it turns on. Watching the roulette is part of the fun. (Yes, people will trade to get the one they want. We know.)

When and how much?

Pini is still a working prototype, built in public. Pricing and launch dates aren't set yet. Follow @linamond.insight for the waitlist.

AI pets. Tamagotchi. Bag charms.No one has put them together.